With experience in fashion, e-commerce, and tech, I've crafted corporate identities, national campaigns, design systems, and merchandising assets that blend wild creativity with streamlined functionality.
My interest in graphic design began in my teens, always deeply intertwined with my love for skate culture, punk rock, and the rebellious spirit of graffiti.
I found freedom of expression in these forms of artistic mischief, helping me develop a creative identity that embraced rebellion, curiosity, and my roots as a Hispanic immigrant.
My beginnings were humble: playing in bands, making skate t-shirts, MySpace pages, logos and gig posters for punk and hardcore acts. From there, a genuine passion was born, which led me to pursue graphic design as a profession. I am a graduate of the Sullivan Institute of Design and Technology in Louisville, KY.
In addition to graphic design, I release music as a solo artist under the name Zeroaddone.
With over 16 years of design experience, I bring a blend of the creativity and curiosity of my gig poster beginnings, with the strategic problem-solving and user-centric design skills obtained through leading high-level corporate design initiatives.
University of South Carolina School of Visual Art + Design | Columbia, SC | October 2020 | October 2022
Guest Speaker
University of Nevada Las Vegas, AIGA Student Group | Las Vegas, NV | September 2022
Guest Speaker
Designer Talks
University of Louisville, Hite Institute of Art and Design | Louisville, KY | May 2017 | June 2018
Guest Speaker
